CONSUMER PREFERENCES TOWARDS FABRIC BAGS VS POLYTHENE BAGS
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 4
Abstract
An efficient and effective service is one which is extended by identifying and understanding the needs of the customers. In today‟s scenario every individual is looking for comfort by using harmful polythene products, but they are forgetting that this will destroy the future generation. Due to the advent of fabric bags , quality has improved a lot compared to polythene bags This study focuses on consumer preference towards fabric bags with reference to gender and age. A sample of 100 respondents from begumpet location is considered for the study through convenience sampling. Chi square analysis is used to analyze if there is a significant influence of gender and age on consumer preference. The analysis has proved that there is no significant influence of gender and age on consumer preference towards fabric bags, indicating that all the consumers are more concentrating on eco friendly bags irrespective of their gender and age.
Authors and Affiliations
Dr. A. Sandhya Rani
Keywords
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