Consumiendo emociones tecnológicas: la performance del "orgasmo" tecnológico
Journal Title: Sociología y tecnociencia/Sociology and Technoscience. - Year 2011, Vol 2, Issue 1
Abstract
El artículo analiza el consumo emocional de nuevas tecnologías como dispositivo de control social (Gil-Juàrez, 2009), a través un estudio a usuarios de tecnologías. El objetivo principal del análisis se centra en el cambio de tecnología por parte de los usuarios para entender cómo los individuos construyen su propia identidad social a partir de este consumo. Se define este consumo a partir del marco teórico de la performance emocional (Belli, Harré e Íñiguez, 2009), un acto totalmente emocional que determina la identidad social de los consumidores de sentirse integrados en el grupo social donde viven.
Authors and Affiliations
Simone Belli, Adriana Juárez
Keywords
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