CONTENT MANAGEMENT IN MARKETING COMMUNICATIONS
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 19, Issue 2
Abstract
The problem of the formation of qualitative content in marketing communications is considered in the article. The essence of content management is presented. The basic types of content and channels of their promotion are determined. The basic stages of content management are defined. Attention is paid to errors when working with content.
Authors and Affiliations
S. M. Matsera, O. O. Marchuk
Keywords
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