Coopetition as a strategy to build competitive advantage
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 1
Abstract
This article attempts to show that the strategy can be coopetition having a significant impact on building competitive advantage of enterprises, particu-larly microenterprises. The author describes the success of the Italian export consortia and presents barriers to the implementation of new business coopera-tion opportunities.
Authors and Affiliations
Bogumiła Bubiak
Keywords
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