CORPORATE CULTURE IN THE GEORGIAN TOURIST COMPANIES
Journal Title: Journal L`Association 1901 SEPIKE - Year 2018, Vol 1, Issue 19
Abstract
Corporate culture is the embodiment of the relations of the worker to the core values, beliefs and traditions in specific models, realized in the corporate culture traditions, ceremonies, celebrations of success and customs, as well as in aims, strategy, process management, structure and methods of resource allocation. Tourist companies operate in a high competitive struggle for the client. Increased competition between them leads to the necessity for searching of their own market positions, conducting of marketing research, development and promotion an attractive tourproduct, hiring of qualified staff, attraction potential customers and creation the strong image of the proposed tourproducts. Those firms, which orient on the targeted audience image in their positioning, which select value characteristics in their positioning and advertizing and provide high qualitative service can count to the positive feedback from its customers. Key objectives of the Georgian tourist companies are: improving the quality of the tourproduct; increasing the number of customers willing to travel; improving sales techniques; deep analyzing the popularity of various touristic areas; improving the forms of customer service by improving the professional level of their staff; high qualified expert advices on all matters relating to the travel, visa and health insurance; developing travel programs, the most adequate to the modern market requirements.
Authors and Affiliations
Ushangi Samadashvili
Keywords
Related Articles
- EP ID EP300423
- DOI -
- Views 142
- Downloads 0
UNDERSTANDING PSYCHOLOGICAL CHANGES FROM URIE BRONFENBENNER1 PERSPECTIVE (A THEORETICAL OVERVIEW ANALYSES)
This article is a theoretical overview that attempt to analyze living condition and human development from Urie Brofenbrenner Perspective. Thus, analyses the ecology of human development theory evolved by him, ecological...
CULTURAL CONTENT COMPOSITION OF FUTURE PRIMARY SCHOOL TEACHERS
The article analyzes the cultural approach to improving the professional training of future teachers of primary school; the orientation of the cultural content component of the vocational training of the future teacher o...
RESOURCES FOR THE DEVELOPMENT OF THE TOURISM INDUSTRY IN THE REGIONS OF AZERBAIJAN REPUBLIC
Tourism has a huge impact on the development of countries' economies as a complex. Increasing economic activities are supported by tourism service sector. Many such reasons make tourism sounds very attractive for the sol...
MODELS OF ORGANIZATIONAL BEHAVIOR: AN OVERVIEW
In an organization is an entity of behavioral form. Its activities, successes or failures depend on a very large extent. New approaches to the organizational management are required, as there is an increase in production...
"SCRIBING" AS A METHOD OF TRAINING OF A GENERAL EDUCATIONAL INSTITUTION'S FUTURE LEADER TO REFLEXIVE MANAGEMENT
The article deals with the problem of using "scribing" method in the process of training of a future head of an educational institution at the magistracy of a pedagogical University. Attention is drawn to the fact that t...