Abstract

This paper attempts to represent the present scenario of CSR (Corporate Social Responsibility) practices in private commercial banks of Bangladesh. It also examines the banking personnel’s perception regarding the importance of CSR. The researchers used a structured questionnaire, which aims to collect the respondent’s opinion. For analyzing the data authors used statistical tools like hypotheses testing (Z-test) and descriptive analysis. The study reveals that CSR is important as a tool to gain competitive advantages and has positive impact on employees’ behavior, customers’ behavior and establishing a bank’s image but CSR practices is not diversified rather than banks are only concerned with some specific areas of CSR.

Authors and Affiliations