CREATIVE APPROACH TO CARRYING OUT THE ADVERTISING CAMPAIGN OF THE ENTERPRISE
Journal Title: Молодий вчений - Year 2017, Vol 3, Issue 43
Abstract
In the article the essence of the creative approach to the advertising campaign of the enterprise is considered. The main stages of developing an advertising campaign are outlined. The specifics of advertising appeals for promotion of various groups of goods are considered. The introduction in the work of the marketing department of various artistic tools to increase the emotional impact on the consumer.
Authors and Affiliations
K. V. Liganenko
Keywords
Related Articles
- EP ID EP645102
- DOI -
- Views 53
- Downloads 0
THE FEATURES OF А. BRUCKNER’S ORCHESTRAL STYLE
Orchestral style of А. Bruckner is examined in the article. The peculiarities of the orchestral composition, the treatment of orchestra groups are considered. The regularities of the functional structure of the orchestra...
ABOUT MULTI-CRITERIAL ANALYSIS OF TECHNOLOGICAL DECISIONS OF WATERPROOFING FROM LIMESTONE SHELL ROCK
The article reflects the problem of waterproofing from limestone shell rock. The methodology of multicriteria analysis of the choice of technological solutions for waterproofing systems of structures of buildings and str...
СOMPARATIVE PHRASEOLOGISMS OF SPANISH-SPEAKING COUNTRIES IN THE TRANSLATION ASPECT
A. Voyekhevych's article “Comparative Phraseologisms of Spanish-speaking Countries in the Translation Aspect”, investigates ways of the formation of modern comparative phraseology in Spanish and lexical-stylistic fea...
THE IMPORTANCE OF CRIMINOGENIC SITUATION IN THE SITUATIONAL PROFILAKTICS OF VIOLENCE CRIMES
Theoretical questions of situational prevention of violent crimes are researched. The methods of crime prevention in the field of situational prevention are highlighted. The current criminal law and normative legal acts...
THE PROBLEM OF STYLE IN THE MUSICOLOGICAL STUDIES: EXPERIENCE OF SYSTEMATIZATION
The stages of the evolution of the scientific consideration of the musical style categories are defined. Based on the fundamental musicological studies of the 20th-21st centuries the controversial character of the style...