CREATIVE ECONOMIC DEVELOPMENT MODEL BASED ON COCONUT PRODUCTS THROUGH BUSINESS MENTORING
Journal Title: Journal of Entrepreneurship, Business and Economics - Year 2018, Vol 6, Issue 2
Abstract
Creative economy is an economic sector that has given contribution in creating jobs, increasing exports, creating innovation and creativity, and providing a positive social impact in improving quality of life and tolerance. This research take place in "Rizki Abadi" Small and Medium Enterprise (SME) in Sekardangan, Papungan Village, Kanigoro District, Blitar Regency. This SME produces coconut-based snacks called opak gambir. Several obstacles faced by this SME includes lack of innovation in product packaging, unstable raw material prices, inadequate human resources, and conventional marketing methods. The purpose of this research is to depict the model of Opak Gambir-based creative economy development through product innovation, problem identification, and solution making. This research uses primary and secondary data source which consist of direct field observations, interviews, journals, and other articles related. The result of this research found that simple packaging methods, inconsistent labeling and conventional marketing methods lead to inaccurate service and less extensive marketing reach. Unstable raw material price affects sales stability, while the quality of raw materials does not affect sales stability. The environment has no impact to the sales stability due to competition among SME's. Simple production equipment does not significantly affect the stability of sales, while the quantity of sealer affects production's punctuality. Skills and the amount of labor do not have an impact on sales stability. Meanwhile, business mentoring has an ability to help increase in sales due to its support in using online media for promotion and adding the quantity of sealer. In addition, it helps SME attain raw materials from Koperasi.
Authors and Affiliations
Restu Millaningtyas, Aleria Irma Hatneny
Keywords
Related Articles
- EP ID EP40757
- DOI -
- Views 381
- Downloads 0
IMPLEMENTING PUBLIC POLICY FOR BUSINESS DEVELOPMENT: THE NATIONAL ENTREPRENEURSHIP DEVELOPMENT COMPANY
Entrepreneurship creation has been supported by many entrepreneurship development policies which have been implemented with various cross-cutting mechanisms. Such policies have been designed and executed within the int...
STRATEGIC ASSESSMENT OF INDONESIAN E-COMMERCE FASHION BUSINESS
With the increasing number of Internet users in Indonesia, the number of Fashion E-Commerce Business also grows rapidly along with the fact that this industry has contributed greatly to the economic growth. However, the...
UNDERSTANDING INSTITUTIONS IN THE CONTEXT OF ENTREPRENEURSHIP
Purpose- Entrepreneurs propose; institutions facilitate; markets decide; knowledge grows and development occurs. This process of development with growth of knowledge through institutions and entrepreneurship may be of...
A COMPARISON ON EMOTIONAL INTELLIGENCE AND RESPONSIBILITY OF THE FEMALE INTELLIGENT VERSUS ORDINARY HIGH SCHOOL STUDENTS
The main aim of the present study is the analysis of the relationship between Emotional Intelligence and responsibility; thus, regarding the applied purpose and the data collection method, this study is a quantitative...
BUSINESS MODELS AND INNOVATION OBSTACLES IN IRAN: A NEW FRAMEWORK
Employing appropriate and up to date Business models in Organizations is so important due to the fact that it is the strategy which shows the main logic of a corporation in creating values in organizations. It is import...