CRM SYSTEM PROJECT IN MUSCAT MUNICIPALITY
Journal Title: World Journal of Engineering Research and Technology - Year 2017, Vol 3, Issue 3
Abstract
Nowadays, customers are no longer simply looking for the best price, they expect high level of service and care from operators. Customers are in charge because they make the rules; if organizations are to survive, they must do business in any way the customer wants. Moreover, banks need to continuously create new value propositions for customers in order to survive in an increasingly dynamic market (Kalkota and Robinson 2001). As a result, customer relationships have become a company's most valued asset. However, with the globalization of the economy, the banking sector is facing additional challenges such as keeping up with technological progress, burgeoning competition and growing customer volatility. Hence, the banking sector, with its attentive approach to the needs of banking operators, designed several systems to increase customer satisfaction and retention, and make the customers feel important. One of the most important systems in the banking sector is the CRM technology system, because CRM aids in serving better the customers whom are considered to be the backbone and the most important asset in the organization.
Authors and Affiliations
Salim Al-Kalbani
Keywords
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