Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?
Journal Title: International Conference on Marketing and Business Development - Year 2016, Vol 0, Issue 1
Abstract
During the last decade, crowdsourcing gained ground at global scale. Numerous companies provide individuals various opportunities to participate in specific projects. Worldwide, both small and large companies provide examples of successful crowdsourcing. At the same time, a new category of service providers emerged under the form of crowdsourcing platforms. They act as “bridges” between the organizations that seek support for different projects and the communities of individuals able and willing to participate in the projects. The goal of the research presented in this article was to identify the present stage of development of the crowdsourcing practice in Romania. The research objectives were to discover the major dimensions that may be used for the assessment of the development stage and to study the present status of the crowdsourcing practice based on each of the identified dimensions. The study had an exploratory nature and the research method was based on the analysis of secondary sources of information available in the online environment. This approach brings added value compared to previous reflections on this topic in Romania. The need for such research was triggered by two factors. The former was the absence of published findings of other studies relative to the present state of the crowdsourcing practice in Romania. The latter was the extremely limited number of scientific articles on this topic. Conclusions relative to the development stage are drawn based on the eight major dimensions. Recommendations suggest precise further steps for practitioners and researchers.
Authors and Affiliations
Carmen Balan
Keywords
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