CULTURAL MARKETING IMPLICATIONS ON ALBA COUNTY DEVELOPMENT
Journal Title: Annales Universitatis Apulensis series Oeconomica - Year 2013, Vol 15, Issue 2
Abstract
In nowdays, cultural productions are more and more important for a local community development. On one hand, cultural events could have a direct effect on tourism by attracting tourists to a particular destination and, on the ohter hand, these events are projecting a positive image to the destination. Local authorities includes such products in their regional development policies. The purpose of this paper is to analyze how cultural marketing activites could influence tourism development in Alba County.
Authors and Affiliations
Muntean, Andreea, Pastiu, Carmen, Maican, Silvia
Keywords
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