Culture and Fashion Styles: do They Co-Exist in Women’s Fashion Magazines? an Explorative Investigation from New York, London and Bangkok
Journal Title: Journal of Textile Science & Fashion Technology (JTSFT) - Year 2018, Vol 1, Issue 2
Abstract
Although print media has recently lost its traction due to the popularity of e-reader and online medium, women’s fashion magazines seem to find their positioning and are expand internationally to capture a larger subscription. They are still widely seen in the waiting rooms of your professional offices. They still serve as a source of fashion trend, lifestyles and social tips. As I teach global marketing, I tell my students about “think global, act local” strategy adopted by corporations. Additionally, I am a travel fanatic and passionate about research in fashion. Then I began to wonder if this “think global, act local” strategy could be true in the case of women’s fashion magazines and their photographic images of fashion clothing. My investigation aims to examine the specific manifestations of clothing and fashion images portrayed in women’s fashion magazines from New York, London and Bangkok. These three metropolitan cities are not only considered as the fashion hubs in three continents, they also represent different degree of individualistic and collectivistic cultural orientation. Using a quantitative approach of content analysis, I was able to statistically compare the photographic images to draw meaningful conclusion.
Authors and Affiliations
Rujirutana Mandhachitara
Keywords
Related Articles
- EP ID EP585714
- DOI 10.33552/JTSFT.2018.01.000508
- Views 75
- Downloads 0
Integration Factor Construction to Improving Aesthetic, Physical and Mechanical Properties of Double Layer Woven Fabrics by Denting and Stitches Systems
Clothing for garments, upholstery and geotextiles are designed through integration factor construction (IFC) are differentiated the system of reed denting; the decrease in the (IFC) means that the open porosity for doubl...
The Application of Traditional Chinese Elements in Luxury Fashion Goods
With a fast-growing economy and a massive population, Chinese consumers’ purchasing power in the luxury market is increasing to the extent that China has managed to become the most at...
A Systematic Selection Method Between Neutral and Control of Running Footwear Insole Products
Running mania has become increasingly prevalent in recent years and its masses is becoming bigger and bigger as well. While, the great majority among them are temporary enthusiastic amateurs, who had little professional...
Creating Interest in Textiles: A Pedagogical Perspective
This paper presents pedagogical insight gained from instructing ‘fundamentals of textiles’, ‘textile testing and analysis’ and ‘sustainability in fashion’ to students of fashion merchandising. The challen...
Cultural Work Instruments in Fashion Technology - Practical Method of Generating Emotional Design
Clothing fashion technologies, from yarn to clothing, are some of the oldest cultural technologies of humanity, integrated into both the public and domestic space of life [1]. The artistic and cultural imaginary, predomi...