Customer Behaviour-Online Travel Industry in India
Journal Title: SocioEconomic Challenges (SEC) - Year 2019, Vol 3, Issue 1
Abstract
This paper summarises the arguments and counterarguments within the scientific discussion on the issue of Online Travel Industry in India, its evolution and demand. The main purpose of the research is to study the customers’ preferences with respect to the Online travel agents (websites and apps) in India and what makes them stay put. The study of literary sources and approaches for solving the puzzle of consumer behavior in the fast-paced e-commerce scenario indicates that the customers are changing rapidly and that is what they expect from the mediums they are using. The relevance of the decision of this scientific problem is that it will aid the travel industry to understand their respective customers better, helping them stay and make repeat purchases. Investigation of the topic Online trav-el industry-Customer Behaviour, in the paper, is carried out by shortlisting the top six players in the Online travel category and recognizing the important features affecting the customers, making the customers rank them on a structured questionnaire. An online survey was done using http://www.surveymonkey.com. Weighted Average Scores have been calculated to assign importance to the features. The research spans from May 2017 to July 2018. The object of research is the Online travel industry and its users in India. The paper presents the results of an empirical analysis of cus-tomers responses with respect to their preference for the Online travel sites like MakeMyTrip, yatra, trivago, TripAdvisor, ibibo, clear trip and their expectations from them in terms of price sensitivity, variety, post-check-in experience, customized packages, and quality services. The empirical analysis shows that the customers prefer certain factors way more than the others and so the Online travel in-dustry can utilize these findings to focus on the most important ones and maybe decrease the spend-ing on the ones not considered important.
Authors and Affiliations
Shivani Arora
Keywords
Related Articles
- EP ID EP512765
- DOI 10.21272/sec.3(1).90-98.2019
- Views 99
- Downloads 0
Taiwan: Reference Of Good Practices For Latin America In Clean Industry
The main objective of the research is to show the importance of the PR China-Taiwan, as a global reference in the environmental theme, with emphasis on “Clean Industry” like a reference for Latin America. The investigat...
Modification of the International Energy Agency Model (the IEA Model of Short-term Energy Security) for Assessing the Energy Security of Ukraine
Over the past decades, as a result of global environmental, energy and economic crises, the level of development of the fuel and energy complexes in the world has become one of the dominant factors determining the level...
nfluential Aspects of Women Engagement in Entrepreneurial Activities: A Study on Handicrafts Enterprise in Bangladesh
Bangladesh has been showing tremendous advancement in empowering women in the society although Bangladesh is a male dominated society. Among the total number of entrepreneurs in Bangladesh, above 10% are women. Many wome...
Mainstream Religious Domain in Nepal a Contradiction and Conflict of Indigenous Communities in Maintaining the Identity, Race, Gender and Class
Nepal is unique in terms of culture, religion, and geography as well as in its Indigenous Communities (IC). There has always been domination by the mainstream culture and religion; however, until recently there was no vi...
The Trilogy of a Digital Communication between the Real Man, his Digital Individual and the Market of the Digital Economy
The place of the activities coming from the market of the digital economy is inevitably similar to that which they occupied in the real activities of the traditional economy. By creating virtual links, the new economy cr...