Abstract

Customer churn is one of the most important metrics for a growing business to evaluate. It is a business term used to describe the loss of clients or customers. In the retail sales and marketing company, customers have multiple choices of services and they frequently switch from one service to another. In these competitive markets, customers demand best products and services at low prices, while service providers constantly focus on getting hold of as their business goals. An increase in customer retention of just 5 can create at least a 25 increase in profit. Therefore, customer churn rate is important because it costs more to acquire new customers than it does to retain existing customers. In this paper, we apply the method to the retail sales and marketing company customer churn data set. This paper provides an extended overview of the literature on the use of data mining in customer churn prediction modeling. It will help the retail sales and marketing company to present the targeted customers with the estimated loss of clients or customers for the promotion in direct marketing. Mie Mie Aung | Thae Thae Han | Su Mon Ko "Customer Churn Prediction using Association Rule Mining" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26818.pdfPaper URL: https://www.ijtsrd.com/engineering/computer-engineering/26818/customer-churn-prediction-using-association-rule-mining/mie-mie-aung

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