Customer Segmentation Using Social Media Data
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 10
Abstract
Abstract— Customer Segmentation was introduced by Smith(1956), thereafter it has become prominent part of marketing strategies and practices followed by different organization. The organizations are using different techniques to gather data required for segmentation of customer, which is costly in terms of data gathering and analysis. This paper proposes a methodology that helps the organization to use the data available in social media to segment the customer base belonging to specified demographic area.
Authors and Affiliations
Dr. Neetu Narwal
Keywords
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