Customers’ Behaviour And Business Failure
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
The paper investigated the relationship between customers’ resistance to price increases and business failure. The research methods adopted were survey research design and oral interview. Forty two companies judgmentally selected through cluster sampling, completed and returned their questionnaires. The questionnaires were analyzed using descriptive and chi-square statistical tools. Some of the findings were that consumers’ resistance to price increases has a positive and significant relationship with business failure, as producers were unable to factor-in all input costs in their product pricing. The implications for business and management policy were discussed.
Authors and Affiliations
Onu Livinus Okpara (Ph. D)
Keywords
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- DOI 10.9790/487X-2003114965.
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