Customers’ Preferences and Satisfaction towards Jewellery Marts in Southern Districts of Tamilnadu
Journal Title: PARIPEX-Indian Journal of Research - Year 2015, Vol 4, Issue 9
Abstract
Indian jewellery market is the largest market world next it China. Tamilnadu is India’s largest gold jewellery retail market and home to some of the biggest names in the country’s gold jewellery trade. The jewellery retail business is unorganized and expanding rapidly in Tamilnadu, with even single – outlet, neighbourhood jewel – type stores opening branches in other localites and towns. This study describes the demographic factors of the consumers and focusses on their preferences and attitude towards jewellery marts in southern districts of Tamilnadu.
Authors and Affiliations
K. CHITRA CHELLAM
Keywords
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