Definition of Market Intelligence and its Role in the Strategic Decision-Making
Journal Title: Бізнес Інформ - Year 2015, Vol 5, Issue 0
Abstract
The article is aimed to study the essence of the concept of market intelligence as a subsidiary means to informed strategic decisions-making to effectively do business in the conditions of uncertain factors of the market development. As result of the study has been emphasized that market intelligence is comprised of the specific market studies, which focus on improving the quality of business decision-making. A list of major sources of market intelligence has been specified. A study of the sources of information for its further processing and analysis has showed that at the present stage almost any significant data can be freely found on the World Wide Web either by browsing companies websites, specific databases and official financial information, or by means of analyzing the structural, personnel, territorial changes within corporations. Determination of objectives of market intelligence showed that, due to this specific information, companies can solve a large number of issues arising in the process of decision-making, while research of the sectors of consumers of market intelligence confirms the benefit of using such information to companies that produce products and do not provide services.
Authors and Affiliations
Vladyslav Muzhylivskyi
Keywords
Related Articles
- EP ID EP132575
- DOI -
- Views 82
- Downloads 0
Organisational and Methodical Mechanism of Managing Technical Risks
The article is devoted to substantiation of organisational and methodical management of technical risks of an enterprise on the basis of monitoring conducted under conditions of the expert and analytical system. Creation...
Deficit Model of Administering Investment Projects in Regions
The article considers a probabilistic approach to the deficit model of distribution of financial resources between executors of investment projects in the closed system on the basis of Markov chains, which takes into acc...
Competitive Environment of the National Market of Banking Services: Essence and Approaches to Segmentation
The goal of the article lies in the study of essence of the "competitive environment of the market of banking services" notion and assessment of suitability of modern approaches to its segmentation for justifying the ban...
Methodical Approach to Development and Implementation of Target Comprehensive Programs for Increase of Competitiveness of the Region
In the article the methodical going about development and realization of the having a special purpose complex programs in relation to the increase of competitiveness of region is offered, requirements to the government h...
Results-Based Budgeting as a Management Tool for a Sustainable Development of Economy
The article is aimed at studying the issues of direction of the budgetary process towards a sustainable development of country. A study of theoretical provisions related to the existing linkages between economic growth a...