Definition of Strategic Keynotes of the Effective Use of the Export Potential of Region
Journal Title: Бізнес Інформ - Year 2014, Vol 11, Issue 0
Abstract
The article is aimed to define the strategic keynotes of the effective use of the export potential of region to their further implication in developing a strategy as well as the appropriate organizing mechanisms for management of the potential at the regional level. Based on analysis of functions of the export potential of region was determined that these main criteria were innovation, diversity of exports, international integration and cooperation of enterprises. It is proved, that persistence of traditional industries and consistent policy of forming the profile of international specialization is of today \'s importance for regions of Ukraine, and so the problems of development of export potential must be analyzed for each industry, present in the region. It was defined, that a prerequisite for effective use of the export potential of region is the existence of a management system. It is suggested to analyze the development of export potential of region as oriented towards the strategic keynotes of its effective use and opportunities for achieving them through the development of the regional environment.
Authors and Affiliations
Lyudmila Kutidze
Keywords
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