Demographic Profile and Consumption Patterns of Fast Foods among College Students in Lunglei Town, Mizoram
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
Fast foods are the foods which can be prepared and served quickly. Fast foods are gaining popularity across India due to globalisation, busy work schedules, hectic lifestyle and so on. The younger generation consume fast foods more than the older people. The demographic factors of the customers play an important role in buying and spending decisions of fast foods. This article is aimed at understanding the demographic profile and consumption patterns of fast foods among college students in Lunglei town in Mizoram, a small state in North East India. The data were collected by administering a structured questionnaire from the sample of 150 college students. The sample was drawn equally from three colleges in Lunglei town. This study reveals that around 40% of male respondents and around 60% of female respondents belonged to urban area. Over 45% of the respondents’ parents were government servants, followed by cultivation (18%), and 17.33% of the respondents’ parents were businessmen and self-employed. Most of the respondents belonged to middle class families. Nearly 88% of the respondents have larger families with five or more number of family members. In this context, the prospective researchers may go for research into different areas of buying behaviour in respect of fast foods which would be relevant from the view point of the marketers, the health authorities and the sociologists.
Authors and Affiliations
R. Lalnunthara, NVR Jyoti Kumar
Keywords
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- EP ID EP412260
- DOI 10.9790/487X-2007084650.
- Views 83
- Downloads 0
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