Demographic Strategy of Market Segmentation

Journal Title: IJAR-Indian Journal of Applied Research - Year 2016, Vol 6, Issue 5

Abstract

Demographic strategy of market segmentation is one of the widely used market segmentation scheme. There are many numbers of demographic variables to segment market like age, income, education, gender, family size and many more. Based on these variables, business can segment the market into groups to which it can handle best and this is one of easy method to understand and a key to maximize sales of business.

Authors and Affiliations

Meghana N M

Keywords

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  • EP ID EP361211
  • DOI -
  • Views 42
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How To Cite

Meghana N M (2016). Demographic Strategy of Market Segmentation. IJAR-Indian Journal of Applied Research, 6(5), 49-50. https://europub.co.uk./articles/-A-361211