Determinants of Investment Decision Making Based on Subjective Norms, Behavioral Control, Heuristic Behavior, and Demographic Factors
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 12
Abstract
This study aimed to examine the effect of subjective norms, behavioral control, heuristic behavior, educational demographic factors, occupational demographic factors, and income demographic factors on the investment decisions of all investors in the Banyumas Regency. This research uses quantitative methods using 129 respondents, namely individuals who have made investment decisions. The data source of this research is primary data obtained from the distribution research questionnaires. The results of this study show that subjective norms affect investment decisions, behavior control affects investment decisions, heuristic behavior affects investment decisions, educational demographic factors do not affect investment decisions, occupational demographic factors do not affect investment decisions, and income demographic factors do not affect investment decisions. This finding also explains the implication that subjective norms, behavioral control, and heuristic behavior will support individuals in making an investment decision. The more positively an individual uses these factors, the better they make decisions. In contrast, demographic factors in this study do not support a person in deciding because income, occupation, and education are not the main determinants in decision-making.
Authors and Affiliations
Adella Wulandari Rahayu, Wida Purwidianti, Naelati Tubastuvi, Yudhistira Pradhipta Aryoko
Keywords
Related Articles
- EP ID EP729674
- DOI 10.47191/jefms/v6-i12-38
- Views 55
- Downloads 0
Local Business Environment – Theory, Practice: Case Study in Thanh Hoa Province
The prevailing business environment in a region or locality has a significant impact on the performance of businesses in that region or locality. A healthy business environment can not only enhance the growth and success...
The Impact of Digital Socialization and Digitalization of Tax Administration on Compliance through Motivation of Cooperative Taxpayers in Malang City
This study aims to analyze and explain the impact of digital socialization on tax compliance, analyze and explain the impact of tax administration digitalization on tax compliance, analyze and explain the impact of taxpa...
The Mediating Role of Brand Trust in Influencing the Relationship Between Perceived Price and Celebrity Endorsement on Purchase Intention for Tridaya Tour and Travel Umrah Packages
This research aims to analyze The mediating role of brand trust in influencing the relationship between perceived price and celebrity endorsement on purchase intention for Tridaya Tour and Travel Umrah packages. The type...
The Effect of Apparatus Commitment on the Accountability of Village Fund Management with Village Government Performance as a Mediating Variable in the Village Government of the Jumantono Sub-District, Karanganyar Regency
This study aims to determine the significant influence between the commitment of the apparatus on the accountability of managing village funds through the performance of the village government. The village government org...
The Influence of Product Uniqueness on Consumer Satisfaction and Repurchase Intention on Written Batik Consumers in Indonesia
Batik is one of the identities for the people of Indonesia. This study examines the effect of the uniqueness of written batik on satisfaction and repurchase intention. The survey was conducted on 200 batik users in Indon...