Determinants of tourism development in the Płock region

Journal Title: Annals of Marketing Management & Economics - Year 2015, Vol 0, Issue 0

Abstract

In the region of Płock, which includes the city and the surrounding county, the right conditions for tourism to develop are in place. This is important for the city, as an ever more vibrant economic center, as well as for the outlying rural areas, for which, next to agriculture, tourism could play an important role in socio-economic development. Given that, the article presents an analysis of the potential of tourist assets, the level of development of the tourist infrastructure and the region’s transport accessibility. The analysis reveals disparities in terms of the saturation of tourist assets and tourist infrastructure facilities. The city of Płock is much more developed than the rural areas. However, for the Płock region as a whole, the rural and urban areas are complementary. A factor that negatively affects the development of tourism in the region is the poorly developed transport infrastructure, which somewhat limits accessibility. Improving it is utmost importance if the region is to develop its tourism potential and other socio-economic areas.

Authors and Affiliations

Halina Powęska, Mateusz Pawłowski

Keywords

Related Articles

Methodogical frameworks of marketing research in the bioenergy market

The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. One of the key elements of such research is the study of the environment in which the biofuel manufacturer operate...

Survival analysis of newly formed companies in the years 2009–2013

New companies are an opportunity to develop a region, increase its employment and GDP, and push a country’s economy forward. However, only some of them survive the barriers and vicissitudes the economy throws up before t...

Talent management programmes in the retail industry designed for university graduates

The article systematises issues concerning managerial skills development programmes dedicated to university graduates. Conclusions and recommendations have been collected to define key competencies and roles of people su...

Development of social capital by strengthening of digital competences among groups exposed to social exclusion

Competitive advantage in the professional market is shaped by the competences possessed, i.e. skills, qualifications, and permissions. One of the eight types of key competences mentioned in the European Union documents i...

Demographic changes in rural and semi-urban ares in Poland (2003-2016)

The demographic potential, especially in the peripheral and remote areas, has been deteriorating. Negative natural increase, low or negative migration balances, unfavourable values of the feminisation index and growing r...

Download PDF file
  • EP ID EP170620
  • DOI -
  • Views 100
  • Downloads 0

How To Cite

Halina Powęska, Mateusz Pawłowski (2015). Determinants of tourism development in the Płock region. Annals of Marketing Management & Economics, 0(0), 59-68. https://europub.co.uk./articles/-A-170620