DETERMINATION OF BROKER SELECTION CRITERIA SCORES AND EVALUATION OF ALTERNATIVES IN MARITIME TRANSPORTATION
Journal Title: Denizcilik Fakültesi Dergisi - Year 2016, Vol 8, Issue 1
Abstract
Highly intensive competition leads both the firms operating in manufacturing and service industry separate their activities into main and supportive areas. Main activities are the areas where the companies highly invest on to create superior and differentiated values as against to their competitors. Supportive activities can be defined as outsourced areas. Producers and transportation companies use the services of intermediaries for supportive, complementary and facilitative activities while focus on the main activities like production and transportation. The intermediaries in sea transportation are the people who serve as a bridge between the cargo owner or his representative and ship owner or his representative. Freight forwarders, ship agents and brokers are the examples of intermediaries in sea transportation. The aim of this study is to determine the broker selection criteria and to identify the scores of each criterion. In the methodology part, one of the multi criteria decision-making methods called Fuzzy TOPSIS is used and by taking into consideration the views of experts, each criterion is scored and the importance degrees are determined. Finally, the alternative brokers are ranked for a company who needs broker service with the VIKOR method.
Authors and Affiliations
Yücel Öztürkoğlu, Aylin Çalışkan
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