DEVELOPMENT OF DIRECTIONS FOR INCREASING AN INTERNATIONAL COMPETITIVENESS OF AN ENTERPRISE
Journal Title: Економіка та суспільство - Year 2017, Vol 13, Issue
Abstract
The article defines the role of the international competitiveness of the enterprise as the most important component of a market economy. It is proved that exactly international competitiveness reflects the possibility and efficiency of adapting the enterprise to the conditions dictated by the competitive environment. The features of the formation of measures for increasing the competitiveness of the enterprise, both in the domestic and foreign markets are considered.
Authors and Affiliations
О. О. Дзеніс, В. О. Дзеніс
Keywords
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