Development of methodology and direction of practice administrative neuromarketing
Journal Title: Бюллетень науки и практики - Year 2018, Vol 4, Issue 3
Abstract
Development of methodology and practical aspects of the application of administrative neuromarketing acts as a subject of work, subject of article is administrative neuromarketing in the organization, an article the concept and content of administrative neuromarketing, philosophy, culture, functions, tasks and the principles of administrative neuromarketing are investigated, the technique of the logical analysis of a possibility of application of methods of administrative neuromarketing for increase in efficiency management of the organization develops, as the purpose of work increase in system effectiveness of management of the organizations by means of application of methods of administrative neuromarketing acts, for achievement of this purpose in article the following research problems of a concept, contents, philosophy, methodology, key elements of administrative neuromarketing are solved, the philosophy, culture, functions, roles and the principles of administrative neuromarketing are described, the technique of the logical analysis of a possibility of practical application of methods of neuromarketing in a control system of the organization develops, the content of administrative neuromarketing at various classifications of types of administrative activity is described.
Authors and Affiliations
Valerii Glushchenko, Irina Glushchenko
Keywords
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- EP ID EP482244
- DOI 10.5281/zenodo.1198708
- Views 93
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