DEVELOPMENTAL COMPETENCE MAPPING OF UTTARAKHAND AS A TOURIST DESTINATION IN INDIA: A CRITIQUE
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 10
Abstract
In the present times the tourism industry across the globe is the sector which has the topmost growth rate. This sector has seen miraculous advancement in the revenues and profits for various economics throughout the world. This paper focal point is on the ranking of the state of Uttarakhand in relation to India and also to evaluate its competitiveness in the national context and thereby be in a position to give suggestions for increasing the inflow of domestic and foreign tourists to various tourist destinations of the state. The figures are mainly based on secondary data collected from the publications and various other means of the Ministry of Tourism, Government of India, Uttarakhand Tourism Development Board, Government of Uttarakhand, United Nations World Trade Organization reports and various other research reports, papers and books. The paper concludes that Uttarakhand ranking is very poor in India and is not a priority destination for tourists. Additionally the destination competitiveness of the state is negatively influenced by a number of factors. In order to improve the ranking and image of the state great number of efforts should be made in specific directions. In this manner Uttarakhand will be in a position to use its natural, cultural and heritage resources and this will increase the domestic and foreign tourists to the state.
Authors and Affiliations
Aadil Wani And Ahymon Ayoob Khan
Keywords
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