DIALOGUE AS A PROPOSAL FOR OVERCOMING BARRIERS IN COMMUNICATING CSR
Journal Title: Nowoczesne systemy zarządzania - Year 2015, Vol 10, Issue 1
Abstract
The idea of Corporate Social Responsibility (CSR) has been popularized in Poland since the 90s of the twentieth century. Although it is not a new idea, it is still accompanied by many doubts and questions. Some of them are associated with a way to communicate the activities of socially responsible organizations. The purpose of this article is to highlight the role of dialogue to reach with the message of social responsibility and commitment to the customer it in this way in CSR. This article presents selected mistakes made by organizations that communicate socially responsible, it described the role of dialogue as a form of communication associated with the highest level of development of CSR in the organization. The issue of enriched examples of ways to communicate social responsibility through two discount stores Biedronka and Lidl. For this purpose, is used the analysis of literature and own research.
Authors and Affiliations
Marta Miszczak
Keywords
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