DIFFERENTIATION OF PREFERENCES AND ATTITUDES OF CONSUMERS OF FRUIT AND THEIR PRODUCTS DEPENDING ON AGE AND INCOME
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2017, Vol 0, Issue 4
Abstract
The aim of the study was to determine the influence of characteristics such as age and income on the preferences and behaviors of fruit consumers. The analysis was based on primary data from a survey, conducted among 300 people, who were shopping in Poznań. Age and income differentiated the preferences and behavior of fruit consumers. The frequency of consumption of these products increased with the increase of income. The most consumption was found in the oldest and middle-aged. Consumers consumed fruit mainly because of their health benefits, and the oldest group and the people with lowest income paid also often attention to the price. The consumers, regardless of their distinguishing characteristics, bought most often fruit in hypermarkets. The youngest and wealthiest consumers liked more than other groups to buy fruit in groceries.<br/><br/>
Authors and Affiliations
Karolina Jąder
Keywords
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- EP ID EP346048
- DOI 10.5604/01.3001.0010.5171
- Views 74
- Downloads 0
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