DIGITAL MEDIA IN PERSPECTIVE OF SOCIOLOGICAL RESEARCH OF YOUNG PEOPLE
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The article presents the results of a quantitative research realized on a representative sample of students of the third year of high school in Slovakia (n=1968) and their parents whose sample due to lower returns can´t be considered representative (n=770). Interpretations of research results are based on statistical analysis of responses from standardized questionnaire that records the current rate of utilization of digital media and media content preferences of young people, their parents and the relationships between them. A significant part of the analysis, however, is monitoring correlations between using digital media or media preferences and family environment of young people and social climate in their family, in relation to the use of their leisure time, in relation to the study, the consumption of addictive substances, or in connection with young people’s attitudes to marriage, religion and minorities.
Authors and Affiliations
Martin Fero
Keywords
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