Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radiosâ€
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2016, Vol 9, Issue 2
Abstract
At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audio-visual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. Our reflexion focused on the facts which have lead some private radios to base their marketing and communication strategy on the digital social Medias (DSM) to promote their editorial line and radio programs.
Authors and Affiliations
Professor Mohamed BENDAHAN| SICOM Laboratory University Mohammed V RabatKINGDOM OF MOROCCO, Associate Professor Yassine AKHIATE| Laboratory for apply Economy University Mohammed V Rabat KINGDOM OF MOROCCO
Keywords
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