Dimensions De La Marque Employeur Dans Le Secteur Des Services Au Maroc : Proposition D’une Echelle De Mesure
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
Since its creation in 1990 by Simon Barrow, the employer brand has aroused great interest among researchers (Chhabra and Mishra, 2008, Charbonnier-Voirin et al, 2014, Viot et al, 2014) due to the difficulties of attractiveness, maintaining and retaining potential and existing employees. In Morocco, work dealing with maintaining and retaining employees is uncommon, especially with regard to the employer brand. The purpose of this study is to determine how the employees of the tertiary sector perceive the employer brand, and its importance in the choice of the employer. To achieve this objective, a qualitative exploratory survey was carried out among the staff members of the service sector, and then a quantitative study has been conducted to define the dimensions of the employer brand retained by our sample. Three main factors were isolated in an exploratory survey among 152 service delivery employees. The reviewing of the internal validity and stability of the factor structure promises good psychometric qualities to the tool.
Authors and Affiliations
Noura Ettahir, Mostafa Oubrahimi, Khalifa Ahsina
Keywords
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- EP ID EP410214
- DOI 10.9790/487X-2004042534.
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