Directions of activities of small and medium-sized companies in the era of globalization and integration of market economy in the light of the performed research
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2009, Vol 13, Issue 2
Abstract
Nowadays, one can observe changes which occur on the market as the result of globalization and integration of market economy. The advancing processes of globalization and integration of the market force small and medium-sized companies to set up mutual co-operations with participants of market transactions. Management of companies in the era of globalization and integration of market economy becomes a very complex issue, calling for knowledge of rules, methods and marketing instruments.
Authors and Affiliations
Mariola Michałowska
Keywords
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