DISTINCTIVE CHARACTERISTICS OF MARKETING OF EDUCATIONAL SERVICES
Journal Title: International scientific journal Science and Innovation - Year 2024, Vol 3, Issue 8
Abstract
This scientific article describes the role of marketing in the higher education system, defining the main tasks of the marketing of educational services in increasing the competitiveness of higher education and ways of their implementation. In addition, suggestions and recommendations were developed for identifying and evaluating the specific aspects of educational services in the activities of higher education institutions.
Authors and Affiliations
Abdurahmonov Z. Sh.
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