DISTRIBUTION CHANNELS IN SELECTED MEAT PROCESSING COMPANY

Abstract

The paper includes an assessment of the distribution channels in the selected meat processing enterprise. Data related to 2015. Three channels existing in the undertaking have been rated by the analytical-point method. Highest rating earned a brand channel, and the lowest channel patronage. Channel best rated was the largest channel sales share, at the same time he received the highest ratings in 6 categories.<br/><br/>

Authors and Affiliations

Michał Cupiał, Anna Szeląg-Sikora, Zofia Grodek-Szostak

Keywords

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  • EP ID EP384210
  • DOI -
  • Views 52
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How To Cite

Michał Cupiał, Anna Szeląg-Sikora, Zofia Grodek-Szostak (2016). DISTRIBUTION CHANNELS IN SELECTED MEAT PROCESSING COMPANY. Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu, 18(4), 37-41. https://europub.co.uk./articles/-A-384210