Abstract

Fenugreek is one of the main seed spices. The marketing system, costs, margins and price-spread are key parameters to devise appropriate product-specific marketing strategy. It was intended to investigate and compare the marketing costs incurred and margins earned by different agencies involved in the marketing of fenugreek in two districts (Jaipur and Sikar). Shri Madhopur mandi (Sikar) and Chomu mandi (Jaipur) have been selected to compute and compare total cost incurred on marketing, absolute margin earned by middlemen, producer's share and pricespread in both districts. Total cost in the sale of fenugreek crop has been B 385.74 and B 356.14 per quintal, respectively at village and mandi in Jaipur district and B 422.76 and B 392.36 per quintal in Sikar district. Marketing costs were higher by B 29.60 per quintal in the sale at the village as compared to that in Mandi in Jaipur and B 30.40 per quintal in Sikar district. Agency-wise breakup of the total marketing costs in a sale of fenugreek crop revealed that wholesalers incurred the major share in total marketing costs which accounted 62.20 per cent and 67.37 per cent, respectively in village sale and mandi sale in Jaipur district and these ratios were 55.79 per cent and 60.11 per cent in Sikar district. Producer’s share in the consumer’s rupee has been 58.57 per cent in village sale and 65.71 per cent in mandi sale in Jaipur district and these ratios were 58.82 per cent and 66.18 per cent in Sikar district. Farmers selling fenugreek crop in mandi got 7.14 per cent higher share than the village sale in Jaipur and 7.36 per cent in Sikar district. Margin earned by the middlemen has been higher by 6.30 per cent in a sale of fenugreek in the village sale than the mandi in Jaipur and 6.56 per cent higher in village sale than mandi in Sikar district.

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