DYNAMIC STANDARDS IN ENTERPRISE TARGET MANAGEMENT

Abstract

Background. Analytical evaluation of enterprise development is the basis for the selection of goals, trends and resources for its further development. Technique of dynamic standards is a tool that lets analyze performance dynamics. Analysis of recent research and publications has showed that, despite the fact that the method of dynamic regulation is fairly well-known literature on economics, its usage in the diagnosis of the enterprise development (the current level, potential, target vectors) have not been sufficiently studied, it requires further research and improvements taking into account branch features of economic activity of wineries. The aim of the article is to develop recommendations for the practical use of dynamic methods in selecting enterprise development goals, its adaptation to the industry specifics of wineries in Ukraine. Materials and methods. The paper used a wide range of general and special methods, including abstract logical method, system and process approaches, situational analysis, methods of taxonomic analysis and nonparametric statistics, matrix method and others. Results. Scientific hypotheses have been suggested that the balance of the enterprise development is possible only if the development goals are well balanced, according to the selected business processes and made their empirical verification. A set of proposals has been developed based on the results of this study. It has been proposed to assess the quantitative component of wineries on the basis of focus and adaptability. It has been proposed to use mathematical tools of analysis of linear and nonlinear dynamic standards in regulatory streamlining of indicators of enterprise activity by the selected business process for the assesmant of wineries. The paper offers an algorithm of implementation of dynamic regulation techniques in the diagnosis of business development. It’s suggested to use the calculated integrated coefficients of the balance of wineries by the selected business process to identify development goals. Conclusion. Unlike the existing publications, the authors developed for the first time tools to identify the goals of the wineries on the analysis of reports based on the formation of reference dynamics of the indicators. It can significantly clarify information on the results of the enterprise by the selected business processes, and therefore contributes to greater efficiency of management decisions. These conceptual provisions require further research in the part of formation of methodical approach to dynamic modeling of sustainable development of wineries.

Authors and Affiliations

Svitlana BONDARENKO

Keywords

Related Articles

ІННОВАЦІЙНІ МАРКЕТИНГОВІ ТЕХНОЛОГІЇ ГОТЕЛЬНИХ ПІДПРИЄМСТВ

Розглянуто вплив маркетингу вражень як цілісної системи діяльності підприємства, заснованої на досягненні економічних вигод і конкурентних переваг суб’єктів готельного ринку завдяки формуванню міцних довгострокових відно...

ФІНАНСОВА СПРОМОЖНІСТЬ МІСЦЕВИХ БЮДЖЕТІВ

Розвинуто підходи до підвищення фіскальної ефективності податкових надходжень у системі доходів місцевих бюджетів. Визначено напрями зміцнення фінан­сової спроможності бюджетів адміністративно-територіальних одиниць. Про...

THE APPLICATION OF MEETOO INTERNET-PLATFORM IN EDUCATIONAL PROCESS

The advantages of the application of Meetoo Internet-Platform in educational institutions, in particular of higher education, are identified and analyzed. The analysis of the creation process, peculiaritiest of use, fill...

Kinetics of drying process and quality of fishery semi-products.

Background. The task of rational use of domestic raw small fish such as Azov goby requires the development of technologies to increase the degree of its use by involving manufacturing food waste, including skin and bones...

ОБЛІК ВИТРАТ НА МАРКЕТИНГОВІ КОМУНІКАЦІЇ ПІДПРИЄМСТВА

Розглянуто основні підходи до обліку витрат підприємства на маркетингові комунікації. Проаналізовано причинно-наслідкові зв'язки між проблемами, які вини-кають через обмежений доступ до якісної інформації про витрати у к...

Download PDF file
  • EP ID EP185374
  • DOI -
  • Views 112
  • Downloads 0

How To Cite

Svitlana BONDARENKO (2016). DYNAMIC STANDARDS IN ENTERPRISE TARGET MANAGEMENT. Вісник Київського національного торговельно-економічного університету, 5(109), 58-70. https://europub.co.uk./articles/-A-185374