Dynamics of changes in the ranking of the most valuable Polish brands
Journal Title: Zarządzanie i Finanse - Year 2014, Vol 12, Issue 3
Abstract
In the article we present results of dynamic analysis of brands power in 2008–2013 years for 50 strongest brands in the ranking from the year 2013. Averages from the value of the power of brands in individual years don't differ significantly. In the second part of the examination dynamics of changes of the value of the power of brand were analysed for individual firms. For 36 companies we didn't observe significant changes in trends.
Authors and Affiliations
Maria Jadamus-Hacura, Krystyna Melich-Iwanek
Keywords
Related Articles
- EP ID EP147859
- DOI -
- Views 56
- Downloads 0
The competitiveness of the electronic economy and the key elements of the usability of e-commerce site
Taken the issue in this article is due to discern the challenges facing modern electronic economy and actors participating in it. These challenges arise from the phenomenon of assimilation products and services offered o...
The Role of Organizational Values in Management
The article discusses the role of organizational values in management. As an integral part of the organizational culture, they appear in behavioral patterns of the employees. Organizational values cluster them around the...
Social assessment of family businesses’ activities
Family businesses are an important part of the SME sector, both in Poland and in other European countries. They produce about 10% of GDP and employs about 20% of the workforce. Familiarity of these companies can be both...
Marketing strategies of luxury goods
Both global and Polish luxury goods market are developing dynamically. Over the past 15 years has doubled its value. Estimates of the luxury goods market are characterized by a large discrepancies, due to differences in...
Perspektywa konkurencji, współpracy i koopetycji w sektorze firm deweloperskich w Polsce
Celem opracowania było ukazanie kierunków rozwoju przedsiębiorstw sektora nieruchomości mieszkaniowych w Polsce. Starano się także wykazać, że w warunkach panującej bessy, w jakiej znajdujemy się obecnie, przedsiębiorstw...