Dynamics of Food Cart Businesses: Analyzing their Impact to Traditional Food Establishments in Local Markets of Selected Municipalities in Quezon Province
Journal Title: Psychology and Education: A Multidisciplinary Journal - Year 2024, Vol 28, Issue 5
Abstract
The food service industry has experienced a remarkable shift due to the emergence of food cart businesses, outpacing the growth rates of traditional restaurants. Recent data reveals a significant 7.9% annual growth in the food cart industry, in contrast to the more modest 2% expansion in the overall food establishment industry. The multifaceted nature of food cart businesses is highlighted in existing literature, showcasing their mobility, lower overhead costs, and unique selling strategies that defy traditional market norms. The distinctiveness of these products adds to their appeal and financial success, establishing a clear presence in the market. The influence of food carts reaches far and wide, affecting areas such as increased competition, changing consumer tastes, and transforming market dynamics. Grasping the significance of these implications is of utmost importance, leading traditional local markets to reassess their strategies, develop innovative offerings, and improve their marketing approaches to stay competitive. This study seeks to thoroughly investigate the effects of food carts on traditional food establishments in specific municipalities of Quezon Province. A sample size of 35 customers and 15 food establishment owners was selected using purposive sampling. Data collection was done using questionnaires. The result shows that food cart enterprises negatively impact the number of customers and price changes but positively impact the food quality of traditional food establishments. Findings also show that customers prefer food carts to food establishments in terms of affordability and accessibility but not food quality.
Authors and Affiliations
Ederlyn Manette Villanueva, Melchor Espiritu
Keywords
Related Articles
- EP ID EP764177
- DOI 10.5281/zenodo.14286860
- Views 15
- Downloads 0
The Phenomenological LGBT Youth Experience in an Educational Institution
This study focused on the experiences of LGBT youth. In order to determine the difficulties LGBT youth in private and public schools encounter, this study focused on the phenomenological LGBT youth experience in an educa...
Enhancing Free-Throw Shooting Through Body Positioning: Inputs for Basketball Training Program
The study, which was anchored to Galileo Galilei’s projectile motion and Newton’s Three Laws of Motion, aimed to improve the performance of basketball players in terms of free-throw shooting through exact body positionin...
A Survey on the Preferred Strand of Public Secondary High School Students of Alabel Municipality
This study accentuated on the determinants of senior high school tracks and strands inclination of Grade 10 students of the five (5) secondary schools in Municipality of Alabel: Alabel National High School, Alabel Integ...
Thematic Reflections of Students' Narratives Referred for Counseling Sessions
The counseling services is an important part of the University's intervention support program as it conditions the learner to make sense of their issues that are hampering their personal and academic progress. Moreover,...
Self-efficacy and its Relationship to the Resilience of Adolescents in South Central Mindanao, Philippines: A Post-Pandemic Study
This study was conducted to define the relationship of self-efficacy to adolescents' resilience in South Central Mindanao, Philippines. The study used quantitative, non-experimental research design using correlational t...