E - Marketing: Challenges And O pportunities For The Marketers
Journal Title: International Journal of Scientific Research and Management - Year 2015, Vol 3, Issue 11
Abstract
In the era of globalization internet plays a vita l role in all spheres of life and industries. Internet is very famous nowadays for satisfying people with various services related to various different fields. It is a versatile facility which can help you in completing many tasks easily and conveniently with few clicks. E - Marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services E - marketing is growing at a dramatic pace and is impacting customer and market beha viours. This has forced firms to start incorporating e - marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This paper investigates and states about e - marketing, what the current trend of the marketin g field is and what are the future of e - marketing. The paper has found and concluded that e - marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity
Authors and Affiliations
Dr. Parul Deshwal
Keywords
Related Articles
- EP ID EP217801
- DOI -
- Views 72
- Downloads 0
Financia l Inclusion & Implementation o f Jan Dhan Yojna – Information Technology a s Enabler
With the announcement of Pradhan Mantri Jan Dhan Yojna (PMJDY) on 28 August 2014, the current government has once again attempted to implement Financial Inclusion in the country. This scheme is based on “Sab ka sath sab...
Institutionalisation Of Father’s Level Of Income On Students Nature Of Campus Adaptations
Objective: - The study aims to empirically test the relationship between types of campus adaptations acro ss student’s father’s income level at engineering undergraduate B. Tech student’s pursuing a four - year study...
Automatic college bell system
The world over the decades has made considerable advancement in automation; automation is employed in every sector whethe r it is home or industry. Here a new and inexpensive design is being...
Network Security: Attacks, Tools and T echniques
Network security is main issue of this generation of computing because many types of attacks are increasing day by day. Establishing a network is not a big issue for network administrators but protecting...
An Analytical Review On Solar Water Heater
Solar water heater has comprehensive variety of functions in homely as well as industrial category requirements of hot water. According to Renewable Energy Policy Network data (2011), more than...