E-Tourism Adoption of the Travel Agencies in Cebu City, Philippines
Journal Title: Journal of Economics and Business - Year 2019, Vol 2, Issue 3
Abstract
Information Communication Technology (ICT) plays an active role in the tourism industry. The application and integration of ICT are essential for the success of a tourism enterprise. ICT assists the individual in an enterprise to access information on the World Wide Web in a single click which changes the traditional brick and mortar travel agency operations. Even with the emergence of Technology 50 years ago, Small Medium Enterprises are reluctant to operate and adopt Technology Applications for Technological and Non-Technological Reasons. The study used an adapted research instrument from Davis (1989) and Turban et al. (2008). Principal respondents are the accredited travel agencies in Cebu City as of 2017. Using Technology Acceptance Model (TAM) of Davis (1989), respondents perceived that ICT is useful regarding accomplishing the task quickly, increase productivity and effectiveness and it is easy to use regarding operating and interacting ICT. Respondents would probably use the technology in the workplace for sales and marketing and to recommend the technology to others for Business Operations. However, there is no significant relationship on the ease of use (PEOU) and usefulness to the in the Intention to use. This means that the respondents may or may not adopt ICT because of Non Technological and Technological Reasons.
Authors and Affiliations
Vicente S. Maravilla, Cecil S. Gantalao
Keywords
Related Articles
- EP ID EP646447
- DOI 10.31014/aior.1992.02.03.108
- Views 81
- Downloads 0
Circular Economy: The Beauty of Circularity in Value Chain
Thought of Circular economy (CE) or circularity is widely accepted by corporations, academics and social & environmental concern individuals and organizations that create new opportunities & challenges to adapt and pract...
Impact of inflation on Unemployment in Sri Lanka: Perspective of Phillips Curve
The aim of this study is to identify the impact of inflation on unemployment in Sri Lanka over the period 1990 - 2016 through the perspective of Phillips curve. For this purpose, the annual time series data for the above...
A Triple Hurdle Expenditure Analysis of U.S. Saltwater Recreational Fishing
This study used cross-sectional data extracted from the 2011 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation to analyze individual trip-related expenditures associated with saltwater recreational...
Impact of Intercultural Awareness on Innovation Capability in Multinational Organizations: Mediating Roles of Knowledge Sharing Motivations
The purpose of this paper is to investigate the impact of intercultural awareness on knowledge sharing motivations and the mediation effects of knowledge sharing motivations between intercultural awareness and innovation...
The Art of Crafting Actionable National Innovation Policy: The Case of Sri Lanka
Innovation or S&T policy has become one of the crucial policy domains in almost all the countries during the last three decades. The association between the level of innovation and the socio-economic development of a cou...