Eco-Innovation and Non-Eco-Innovation in Shaping Financial Performance: The Moderating Role of Online Consumer Reviews from Indonesian Cosmetic Industry
Journal Title: International Journal of Current Science Research and Review - Year 2023, Vol 6, Issue 12
Abstract
This study examines the relationship between eco-innovation, non-eco-innovation, online consumer reviews, and financial performance within the Indonesian context. Data from Indonesian companies were analyzed using quantitative methods. The findings show that both eco and non-eco-innovation positively influence financial performance. Online Consumer Reviews play a crucial moderating role, enhancing these relationships. These insights have practical significance for businesses, suggesting a balanced innovation approach and active online reputation management to maximize financial benefits. Digital reputation management and diversified innovation strategies are essential for enhancing financial performance in today’s business landscape.
Authors and Affiliations
Abdul Wahid Alfarizi, Abdurrohman . , Septantri Shinta Wulandari, Ahmad Solihin, Anis Fuad Salam, Jajuli . ,
Keywords
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- EP ID EP725562
- DOI 10.47191/ijcsrr/V6-i12-58
- Views 47
- Downloads 0
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