It has been proved by market reality that traditional brand management theories fail. Based on this, there is a need to provide critical revision of these theories with emphasis on behavioural approach of consumers. The...
In the present paper the authors address the importance of carrying out certain relevant internships by students and, at the same time, the influence that these internships have on the place where Romanian education syst...
The use of ICT enables enterprises to increase their overall efficiency and makes them more competitive. Bailiff office can be an example of a firm not from ICT branch, but widely using new information technologies. The...
The paper presents the characterization of the family enterprises in the sector of small and medium-sized enterprises (SME). The focus was on the benefits that can be derived by the enterprises from implementation of inn...
This paper presents the results of a personal research study on personal growth and key competences indispensable for professional career development in a knowledge-based society. The topic of the article was taken to ge...
Quo Vadis Brand Loyalty? Comparative Study of Perceived Brand Value Sources
It has been proved by market reality that traditional brand management theories fail. Based on this, there is a need to provide critical revision of these theories with emphasis on behavioural approach of consumers. The...
SOP HRD - AN APPROACH TO QUALITY IN HIGHER EDUCATION AND A FACTOR OF INFLUENCE FOR ENSURING AN ASCENDING PROFESSIONAL CAREER PATH
In the present paper the authors address the importance of carrying out certain relevant internships by students and, at the same time, the influence that these internships have on the place where Romanian education syst...
NEW ALGORITHMS IMPROVING THE WORK OF AN INFORMATION SYSTEM FOR THE BAILIFF’S OFFICE
The use of ICT enables enterprises to increase their overall efficiency and makes them more competitive. Bailiff office can be an example of a firm not from ICT branch, but widely using new information technologies. The...
SURROGATE WORTH TRADE OFF METHOD’S REVIEW, APPLICATIONS AND EXTENSION
The paper presents the characterization of the family enterprises in the sector of small and medium-sized enterprises (SME). The focus was on the benefits that can be derived by the enterprises from implementation of inn...
PERSONAL GROWTH AND KEY COMPETENCES INDISPENSABLE FOR PROFESSIONAL CAREER DEVELOPMENT IN A KNOWLEDGE-BASED-SOCIETY
This paper presents the results of a personal research study on personal growth and key competences indispensable for professional career development in a knowledge-based society. The topic of the article was taken to ge...