Effect Of Economic Recession On Consumers' Buying Behaviour In Ogun State, Nigeria
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
The research problem is effect of economic recession’s indicators on consumers’ buying behavior. This study is an empirical research conducted at Agbara/Industrial Area of Ogun State, Nigeria. The objective of the study are to examine significant effect of economic recession’s indices on consumer buying decisions, two research hypotheses are formulated and tested. Descriptive survey research was used with 205 respondents as sample size. The same number of questionnaires were administered and returned (100% rate of return). Simple regression analysis and Anova statistical instruments were adopted to test hypotheses. Some of the research findings are that individual disposable income has a strong positive effect on inflation has significant effect on the consumer buying behaviour. The researcher recommended that government at all levels should be more concerned about the economic situations of the country and to formulate policies that reduce the hardship of economic recession on consumers. More so, the private business owners should adopt pricing policies that enhance consumers’ purchasing power.
Authors and Affiliations
Adegbite Ganiu Adewale, Akiremi Babatunde, Sabitu Owotutu
Keywords
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- EP ID EP412190
- DOI 10.9790/487X-2007058084.
- Views 73
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