Effect of Marketing Strategies on Post-Harvest Loss of Fruits in Osun State, Nigeria
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 06
Abstract
Fruits are essential part of human diets but are highly perishable, and the post-harvest loss is on the rise in Nigeria, with consequent food insecurity. To achieve zero hunger (SDG II) and responsibleconsumption and production (SDG XII), a lot needs to be done to reduce the menace of post-harvestloss. One of such is the adoption of proper marketing strategies by fruit farmers and marketers. The study assessed the effect of various marketing strategies adopted by fruit farmers and marketers on post-harvestloss. Multistage sampling procedure was used to select 120 farmers and 60 marketers for this study. Data were collected through structured interview schedule. Farmers had; mean income of N236,333±90,320.93, average fruit farm size of 1.51±0.58 hectares, while marketers had mean income of N497,200±266561.07, with some (48.4%) of them belonging to market association. Respondents had very little access to extension services, as their main sources of information were; fellow farmers marketers (x = 0.81 for farmers and x =0.37 for marketers) and friends, families, Neighbours (x = 0.62 for farmers and x =0.95 for marketers. Majority of the farmers(53.3%) and marketers (61.7%) recorded low fruit loss, and selling fruits by major roads (x = 1.82) and selling on market days (x = 1.82) were found to bevery effective amongst fruit farmers, while Hawking (x = 1.95) and Peeling and cutting of fruits (x = 1.95) were the effective strategies among marketers. Effectiveness of marketing strategies (r= 0.97, r = 0.55, p< 0.05) was significantly related to level of postharvest loss of farmers and marketers. The study concluded that the respondents made low income from fruits sales, they bothused various marketing strategiesthus, albeit, conventional ones, and recorded low level of fruit post-harvest loss.It is recommended that, extension workers should be empowered to train fruit farmers and marketersregularly on improved marketing strategies and value addition. Also, cottage fruit processing firms should be established across the federation to further reduce level of postharvest loss and achieve Sustainable Development Goals II & XII.
Authors and Affiliations
Ifeoluwa Adewole Adelokun, Sarafat Ayanfunke Tijani, Akinbowale Adekola Showemimo
Keywords
Related Articles
- EP ID EP717250
- DOI 10.47191/ijmra/v6-i6-29
- Views 60
- Downloads 0
Improving the Endurance of the Lower Body Muscles Strength with the Application of Chair Media to Athletes Long Distance Running Numbers of KONI in Depok City
This study aims to increase the endurance strength of the lower body muscles with the application of seat media to athletes who run long distance running numbers in Depok City KONI athletes. The research sample was 30 at...
Minahasan Traditional Food in Manado Songs
Various seafood items, such as octopus, fish, shrimp, lobsters, mussels, scallops, oysters, and others, are commonly displayed on ice. Popular seafood items like salmon, lobster, and shrimp are often collectively called...
Leadership Style of School Heads and Teachers’ Resiliency Level
With the escalating complexities of the lives of students and teachers, leaders need to come up with a betterstrategy to handle pressing issues to respond proactively to the constantly changing conditions in the educatio...
Analysis of Government Expenditure and Economic Growth in Nigeria
This study examines the impact of government expenditure on economic growth in Nigeria using time series data spanning from 1980-2020. Variables used includes real gdp, government final consumption expenditure and popula...
Active Debate Learning Model in Strengthening Critical Thinking Skills for Class IX students
The ability to think critically is an important component in the world of education, especially for students as the younger generation should have the ability to think critically as a capital to face the challenges of th...