Effect of Quality and Packaging on the Price of Edible Sunflower Oil
Journal Title: Journal of Agricultural Economics & Development - Year 2023, Vol 37, Issue 2
Abstract
The prices accepted by consumers in the market are influenced by the characteristics of the goods, based on consumer behavior. Each of these features contributes to the price agreed upon by both consumers and suppliers. The packaging of a product plays a crucial role in attracting consumers and protecting the product from damage. High-quality and visually appealing packaging can create a positive perception among consumers, potentially resulting in a higher price point. Additionally, specialized packaging techniques designed to preserve freshness and extend the shelf life of oil can also impact the price. This study investigates the impact of quality and packaging on the price of sunflower oil in Iran. The primary objective was accomplished using the hedonic pricing method. Given the qualitative and ordinal nature of the dependent variable, the ordinal logit model was employed. The sample size was determined through a two-stage cluster sampling approach, which involved collecting 350 questionnaires from consumers in Tehran city. Statistical analysis was conducted using Shazam and Stata software. Numerous factors influence the consumption of sunflower oil at various levels. However, in general, factors such as increasing age, higher income levels, the presence of diseases, and dietary considerations contribute to a decrease in its consumption. On the other hand, factors like improving product quality, enhancing the quality of oil packaging, increasing consumer loyalty towards edible oil, and rising online sales of this product contribute to an increase in its demand.
Authors and Affiliations
A. H. Chizari,Mohadeseh Dehghani,
Keywords
Related Articles
- EP ID EP725983
- DOI 10.22067/jead.2023.83025.1199
- Views 119
- Downloads 1
Investigation of Developing Smart Agriculture in Greenhouses of Tehran Province
Food production in controlled cultivation areas plays a crucial role in increasing productivity and offsetting supply shortages. Product yields, water consumption, and energy use are the main parameters determining the p...
Agricultural Insurance and Sustainable Food Supply Systems: An Assessment for Nigerian Farmers
Agriculture plays a pivotal role in Africa's development and is essential for achieving the Sustainable Development Goals (SDGs). However, the agricultural sector is inherently exposed to production risks, and many farme...
Investigating the Factors Effecting the Economic Value of Hyrcanian Forests Ecosystem Services (Case Study: The Value of Flooding Control)
IntroductionFlood is a phenomenon that occurs almost in most regions of the world and causes significant damage to human life and ecosystem. Forests are one of the necessary things to prevent damages caused by floods, bu...
Explaining the Pattern of Effective Factors in Building the Capacity of Extension Experts in the Development of Smart Climate Agriculture in the Northwestern Provinces of the Country
Introduction Every country in the path of sustainable development needs capacity building and empowerment of human resources, organizations and environmental and ecological conditions, for this reason capacity building...
Dynamic Analysis of Economic, Environmental and Social Dimensions of Agricultural Sustainability in Iranian Provinces with the Approach of Indicators
IntroductionAgriculture and its products play a crucial role in sustaining human life. The introduction of the green revolution has greatly enhanced agricultural productivity worldwide by providing irrigation water, intr...