EFFECTIVE LEAD MANAGEMENT IN CUSTOMER RELATIONSHIP MANAGEMENT WITH SENTIMENTAL ANALYSIS IN SOCIAL MEDIA
Journal Title: IJAR-Indian Journal of Applied Research - Year 2018, Vol 8, Issue 2
Abstract
Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today’s competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relationship marketing, provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. Since the global market is changing dramatically, the customer engagement plays a great role in business success. This paper defines a new prototype for framing a CRM model with the effect of Sentimental analysis from social media and the effective usage of existing data in the organization. The primary focus of this research is to enable the optimization of sales process by improving the lead qualifications.
Authors and Affiliations
Vignesh Ramkrishnan, Gokul Naath
Keywords
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