Effective Media for Rural Communication: A Study of Panipat Area
Journal Title: International Journal of Computational Engineering and Management IJCEM - Year 2013, Vol 16, Issue 5
Abstract
The Indian rural market is growing at tremendous pace. Many big companies have entered in the rural market, altered their marketing strategies and reaped benefits. Many companies are exclusively setting up new department with dedicated team to learn how to penetrate and capture this growing market. There are a number of issues and challenges before the marketers in designing an advertisement strategy specifically keeping in mind the needs and wants of the rural customers. This paper is an attempt to to find out the most effective medium of the advertisement in rural areas nearby Panipat (Haryana).
Authors and Affiliations
Rajiv Kaushik , Kapil Dev
Keywords
Related Articles
- EP ID EP136007
- DOI -
- Views 81
- Downloads 0
Software Reliability
Unreliability of any product comes due to the failures or presence of faults in the system. As software does not “wear-out” or “age”, as a mechanical or an electronic system does, the unreliability of software is primari...
A Novel Technique for Data Hiding in Audio by Using DWTS
A secure data transfer is limited due to its attack made on data communication internet community. Audio data hiding can be used anytime you want to hide data. There are many reasons to hide data but most important is to...
Implementation of an Efficient Matrix based Algorithm for Clustering in Web Usage Mining
Usage patterns discovered through Web usage mining are effective in capturing item-to-item and user-to-user relationships and similarities at the level of user sessions. However, without the benefit of deeper domain know...
Measurement of Service Quality Gaps in Indian Banking Industry
The paper attempts to measure service quality provided by Indian commercial banks to their customers. The measurement of gap is computed in major dimensions of service quality which are identified on the basis of respons...
Image Processing in Quality Assessment of Pulses
Food is essential for nourishment and sustenance of life. The addition of impurities in food affects the composition and quality of food. Quality assessment of grains is a very big challenge since time immemorial. Human...