EFFICIENCY OF NEUROMARKETING IN DIGITAL GAMES
Journal Title: Маркетинг і цифрові технології - Year 2018, Vol 2, Issue 2
Abstract
In this article the authors used the researches of neuromarketing of Finnish, Dutch scientists to learn the best world practices and to develop own marketing research of influence of game design, complexity of levels, different features on user experience, frequency of playing a game and the time spent in game with help of NeuroSky technology. Sample calculations were made for further research on brain activity in the game, in order to identify key points that contribute to the success of the game on the market.
Authors and Affiliations
Stanislav Marulin, Alexander Blazhko, Iryna Zlatova
Keywords
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- EP ID EP308070
- DOI 10.15276/mdt.2.2.2018.7
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