Employer Branding to Improve Employee Loyalty after a Business Merger in PT Pelindo Terminal Petikemas
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 02
Abstract
In today’s world, solid employer branding is important for any company or organization. Ambler & Barrow (1996) defined employer branding as the process of building and promoting a company’s reputation as an employer. Ilyas et al. (2020) stated that employer branding has a strong positive relationship with employee loyalty and the extent to which employees are committed to their organization and its goals. When a business goes through a merger, employee loyalty becomes an important factor in ensuring the company’s productivity, which is something that PT Pelindo Terminal Petikemas and some other Indonesian State-Owned Enterprises have gone through in recent years. The primary research objective of this study is to identify the specific aspects of employer branding that can be prioritized by PT Pelindo Terminal Petikemas to enhance employee loyalty. The methodology used is primarily quantitative research with correlational analysis as the statistical model, however, additional qualitative data was also collected and analyzed. The primary data were acquired through an online questionnaire given to the employees of PT Pelindo Terminal Petikemas. This study concludes that employer branding and employee loyalty have a strong positive significant correlation. Furthermore, it was also found that the employer branding dimensions with the strongest correlation with employee loyalty are organizational culture, ethics and corporate social responsibility, and diversity. PT Pelindo Terminal Petikemas can focus on improving the organizational culture, ethics and corporate social responsibility, and diversity aspects of employer branding to improve employee loyalty. The research also provides actionable solutions for PT Pelindo Terminal Petikemas to further strengthen its employer branding and improve employee loyalty.
Authors and Affiliations
Nadya Andhany, Neneng Nurlaela Arief,
Keywords
Related Articles
- EP ID EP730916
- DOI 10.47191/ijcsrr/V7-i2-37
- Views 64
- Downloads 0
Collocation and Semantic Prosody of Synonimy in French: magnifique and superbe
This paper aims to find the differences of two near-synonym in French, especially in term of its collocation distribution and semantic prosody. Two French adjectives, extraordinaire and remarquable which have the same co...
Formulation and Evaluation of Fast Dissolving Buccal Films Containing Bambuterol HCL
The main objective of this research work is to formulate fast dissolving films to improve the patient compliance and bioavailability of Bambuterol HCl. Bambuterol HCl undergo first-pass metabolism, the development of fas...
A Comparative Study on Increasing Post Harvest Shelf Life of Certain Fruits and Vegetables by Using Plants and Plant Products
Fruits and vegetable have their own self life. After harvesting, perishable fruits and vegetables that require combined afforts by growers, storage operators, processors, and retailers to maintain quality and reduce food...
The Importance of Hospital Governance in Indonesia: Enhancing Healthcare Quality and Accountability
The Indonesian healthcare system is undergoing significant transformation to meet the needs for improved service delivery, patient safety, and equity in accessing quality care. According to the World Health Organization...
Fabrication and Assessment of Doxazosin Mesylate Nanosponges
Novel drug delivery system is a new approach to deliver the active molecules in a safe and effective manner to produce desired pharmacological actions. Nano technology has played a major role in overcoming some drawbacks...